Fashion Business Profile

Peekaboo’s Children’s Boutique: Fashion Flair for Little Folk

Elaine Green has traveled the world, and now she’s bringing some of the world to London at Peekaboo’s Children’s Boutique.

Born in Canada, raised in England, Elaine has also lived in France and Germany and spent a lot of time in Australia. On her many trips, she noticed stark differences between children’s clothing in Europe and here at home. She also long dreamed of opening a children’s clothing store. Peekaboo’s Children’s Boutique offers European flair for newborns to age 12 at 100 Kellogg Lane, where the London Children’s Museum now occupies the fourth floor.

“I’ve raised my kids and I’ve always been about the baby clothes,” says Elaine. “The children’s clothes in Europe are unique and beautiful quality, and I wanted to make them available in London.”


Peekaboo’s is a destination for that special occasion outfit when you want your child to stand out and not wear the same thing as everyone else. But there’s plenty of casual clothing too, like comfortable joggers and cosy pyjamas. All of the fabrics are breathable and sustainable, and you won’t find her hand-picked items online.

“I’ve got a lot of stuff from Turkey and Portugal,” Elaine says. “You can’t get it in Canada. It’s a little more dressy but also just higher-end.” Peekaboo’s prides itself on offering excellent quality at affordable prices. And Elaine is responsive to customer requests. For example, she started to boutique last October with only baby clothing but widened her collection after listening to her customers.

“Some people said, ‘Oh, I like this but do you have it in a bigger size,’” she explains. “My daughter is in a wedding and I’d like this dress for her.’ So I’m bringing in more dresses for little bridesmaids and I have suits for the boys.”


Expanding her clientele to the age of 12 comes with the option of sourcing items she may not yet have in stock. Elaine is happy to place a special order. Check the website for the latest styles including accessory and sale sections, as well as beautiful gift baskets to welcome newborns.

For More Information
Peekaboo’s Children’s Boutique
100 Kellogg Lane, 2nd floor, London
226-448-4458
peekaboosboutique.ca

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